MS Society of Canada’s Communication Guide

Volume 1: Branding & Graphic Standards

Presenting the MS Society of Canada’s brand consistently, appropriately and effectively is important. Our brand identity expresses who we are as an organization, what we have accomplished, and what we want to achieve. When we express ourselves consistently, we help people recognize that we are experts: The Multiple Sclerosis Society of Canada is the only national volunteer health agency in Canada that funds both MS research as well as services for people affected by MS.

Branding & Graphic Standards is volume 1 of the MS Society of Canada’s Communication Guide. The purpose of the series is to outline standards, boundaries, and provide guidance for internal and external communication materials. MS Society volunteers, staff and suppliers, are expected to follow the standards.

For questions and clarifications about use or abuse of branding and graphic standards please contact the communications leader in your division at 1-800-268-7582.